Making The Brand: The Business of Starting A Clothing Line From The Ground Up

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(as of Sep 25, 2024 23:34:05 UTC – Details)

Unlock the Secrets to Starting a Successful Fashion Brand with “Making the Brand”

If you’re ready to break into the fashion industry and start your own clothing brand, Making the Brand is the ultimate blueprint for aspiring fashion entrepreneurs. Written by Rob Norman—fashion expert, successful brand creator, and College Professor at the Fashion Institute of Technology—this guide gives you the insider knowledge needed to launch your own fashion business. With experience working for major brands like Kohl’s, Nautica, and Asics, and creating three clothing brands of his own, Rob shares the strategies that truly work.

Whether you’re a fashion designer, business enthusiast, or someone dreaming of starting a clothing line, this book provides step-by-step advice on how to turn your vision into a thriving brand. Learn how to identify your target market, develop a unique brand identity, and navigate everything from product development to marketing and sales.

Gain real-world insights from Rob’s acclaimed YouTube series and FIT-accredited course as you dive into:

Building a fashion brand from the ground upStrategic business planning to set your brand apartMastering design and product development in a competitive marketScaling your fashion business from concept to success

With case studies, expert tips, and practical examples, Making the Brand demystifies the challenges of launching a clothing business and helps you overcome them with confidence. Whether you want to see your designs on the runway or establish a fashion brand that stands the test of time, this is your chance to learn from an industry insider who’s done it all.

The fashion world is waiting—take the first step toward making your brand today!

From the Publisher

Unlock the secrets of fashion entrepreneurship with ‘Making the Brand: The Business of Starting a Clothing Line from the Ground Up’ by Rob Norman, a veteran in the industry with a rich background of creating three successful clothing brands. This captivating guide serves as a compass for aspiring designers, entrepreneurs, and dreamers, offering a step-by-step roadmap to turn passion into profit. Rob Norman, known for his work with industry giants like Asics, Nautica, and Khols shares actionable insights, insider tips, and real-world experiences. From defining your unique brand identity to navigating the complexities of production and marketing, this book is a comprehensive companion for those venturing into the competitive world of fashion. With case studies, practical advice, and industry wisdom, ‘Making the Brand’ isn’t just a guide – it’s your blueprint in crafting a successful and enduring fashion venture. Don’t just dream about your clothing line; make it a reality with this definitive guide.

About The Author

Originating from the vibrant landscape of Brooklyn, NY, Rob Norman’s early experiences in the art and design field laid the foundation for his creative prowess and business acumen. As he transitioned from the realms of advertising and sports entertainment, Norman brought a unique perspective to the world of fashion, ultimately leading him to collaborate with industry giants, found his own successful clothing brands, and share his invaluable insights through his acclaimed YouTube series and, now, the insightful pages of ‘Making the Brand: The Business of Starting a Clothing Line from the Ground Up.’ Currently a professor at the Fashion Institute of Technology, Norman not only imparts his wisdom to students but also crafted a successful course mirroring the principles detailed in this book, solidifying his commitment to nurturing the next generation of fashion innovators.

ASIN ‏ : ‎ B0CRQ8CZKH
Publisher ‏ : ‎ Independently published (January 4, 2024)
Language ‏ : ‎ English
Paperback ‏ : ‎ 117 pages
ISBN-13 ‏ : ‎ 979-8873945863
Item Weight ‏ : ‎ 8.2 ounces
Dimensions ‏ : ‎ 6 x 0.27 x 9 inches